Dame Judi Dench vows to help you ‘save money now’ in clash of the TV finance ads 

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Licence to cut bills: Dame Judi Dench takes on meerkat rivals and vows to help you ‘save money now’ in clash of the TV finance ads

  • Dame Judi Dench has teamed up with MoneySuperMarket for its new campaign
  • The actress is on a mission to help families save £1billion on house hold bills
  • The ad pits her against the popular meerkats long-running advertising campaign

As an Oscar-winning force on stage and screen, Dame Judi Dench might not be as worried about the rising cost of living as the rest of us.

But the veteran actress, 87, is on a mission to help families save £1billion on house hold bills as she takes centre stage in a new TV advert.

Dame Judi has teamed up with MoneySuperMarket for its MoneySuperSeven campaign – involving a squad of money-saving specialists dedicated to saving Britain money through credit cards and car, home and travel insurance.

It pits her against the popular meerkats (pictured) of comparethemarket’s longrunning advertising campaign.

Dame Judi Dench takes centre stage in a new MoneySuperMarket TV advert aimed at helping families save £1billion on house hold bills

Dame Judi Dench takes centre stage in a new MoneySuperMarket TV advert aimed at helping families save £1billion on house hold bills

She is the latest celebrity ‘golden oldie’ to turn her hand to TV adverts.

She is the latest celebrity ‘golden oldie’ to turn her hand to TV adverts.

Dame Judi plays Eight, the mysterious leader of the squad, in a nod to her role as ‘M’, the head of MI6 in the James Bond franchise, a character she portrayed across seven films. ‘You thought I’d retired? Hardly,’ she tells one squad member.

‘I’ve been otherwise engaged but now people’s bills are going through the roof, so I’m back.’

Dame Judi proceeds to check in on the teams’ money-saving progress, telling them to ‘keep focused and stay on top of your game’.

The one-minute ad, which launches today, ends with Dame Judi saying: ‘If we can’t save Britain money now, no one can.’

The advert was shot by acclaimed British film director John Madden, who worked with Dame Judi on The Best Exotic Marigold Hotel

The advert was shot by acclaimed British film director John Madden, who worked with Dame Judi on The Best Exotic Marigold Hotel

Dame Judi proceeds to check in on the teams’ money-saving progress, telling them to ‘keep focused and stay on top of your game’

Dame Judi proceeds to check in on the teams’ money-saving progress, telling them to ‘keep focused and stay on top of your game’

The one-minute ad, which launches today, ends with Dame Judi saying: ‘If we can’t save Britain money now, no one can’

The one-minute ad, which launches today, ends with Dame Judi saying: ‘If we can’t save Britain money now, no one can’

The new add pits her against the popular meerkats (pictured) of comparethemarket’s long-running advertising campaign

The new add pits her against the popular meerkats (pictured) of comparethemarket’s long-running advertising campaign

The advert was shot by acclaimed British film director John Madden, who worked with Dame Judi on The Best Exotic Marigold Hotel.

Lis Blair, of MoneySuperMarket, said: ‘We are thrilled that Dame Judi has joined the MoneySuperSeven to steer the squad through its toughest challenge yet.’

She is the latest celebrity ‘golden oldie’ to turn her hand to TV adverts.

Veteran actress Dame Joan Collins and Sir Elton John have fronted commercials for Snickers while American movie legends Sylvester Stallone and Robert de Niro both worked with bread giant Warburtons.

De Niro faced some flak for teaming up with the Bolton-based bakers, which lead to a £15million dividend payout for bosses.

He told GQ: ‘Should I think I should never have done that? I’m too good for that or something?

‘And I said, f*** it, I’ll do it. Why not? Don’t hold it against me.’

Lis Blair, of MoneySuperMarket, said: ‘We are thrilled that Dame Judi has joined the MoneySuperSeven to steer the squad through its toughest challenge yet’

Lis Blair, of MoneySuperMarket, said: ‘We are thrilled that Dame Judi has joined the MoneySuperSeven to steer the squad through its toughest challenge yet’ 

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